YOSHINOYA
BACKGROUND :
To create a campaign that helps increase sales at the store and emphasizes the authenticity of “Japanese Beef”
STRATEGY & IDEA :
Taking insights into account, with 75% of Thai people showing an interest in astrology, especially among Gen Y, which makes up a significant 43% of our main target audience, we decided to launch the "Unveiling Yoshinoya's Menu" campaign. We integrated astrology beliefs and the trend of using screen images as deities to enhance our main concept, transforming it into the deity 'Yoshinoya' through a collaboration with Mutaverse. We aim to distribute screen images and boost sales through the promotion campaign :
PART 1 :
Offering in-store discounts based on astrology predictions and special discounts placed at the bottom of the dish.
PART 1 :
Offering in-store discounts based on astrology predictions and special discounts placed at the bottom of the dish.
PART 1 :
Offering in-store discounts based on astrology predictions and special discounts placed at the bottom of the dish.
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PART 2 :
Utilizing astrology predictions with the opportunity to win
discounts.
>>
PART 3 :
Engaging customers in a quest for the deity's menu, allowing them to accumulate points by consuming 10 dishes and receive a complimentary 5-sided wallpaper.
Additionally, we will enlist Key Opinion Leaders (KOLs) to help amplify the campaign's voice.
RESULT :
Sale volume increase 10%
