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TMB

Less Fat More Food

  • High-Performance Communication Consultancy

  • Social & Content Marketing Solution

  • Media PlaningAnd Buying

CHALLENGE

TMB Make THE Difference Project wished to increase awareness of the  MaketheDifference.org which is the site that challenges consumers to know how to set their goals for achievement with some creative campaigns in order to not only create Ad awareness but promote engagement and real use of website

STRATEGY

The agency came up with the idea of “Less Fat More Food” project that  captured the target consumer trend about Health concern, addition with  the make merit behavior – So the campaign is about challenging consumer  to set their weight goal, 1 KG reduced = 1 Meal for poverty kids.

RESULT

Over 30,000 new lead registration within 3 months – 3-fold increase compared to last year.

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Contact

MCFIVA (Thailand) Co., Ltd. (Head Office)
127 Gaysorn Tower 22nd Floor, Unit D, Ratchadamri Road,Lumpini Subdistrict, Pathumwan District, Bangkok 10330

Email : admin@mcfiva.com

Tel : (+66)2 046 2929

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