TMB
Less Fat More Food
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High-Performance Communication Consultancy
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Social & Content Marketing Solution
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Media PlaningAnd Buying
CHALLENGE
TMB Make THE Difference Project wished to increase awareness of the MaketheDifference.org which is the site that challenges consumers to know how to set their goals for achievement with some creative campaigns in order to not only create Ad awareness but promote engagement and real use of website
STRATEGY
The agency came up with the idea of “Less Fat More Food” project that captured the target consumer trend about Health concern, addition with the make merit behavior – So the campaign is about challenging consumer to set their weight goal, 1 KG reduced = 1 Meal for poverty kids.
RESULT
Over 30,000 new lead registration within 3 months – 3-fold increase compared to last year.
