Shabushi aimed to launch a new marketing campaign that integrated technology with consumer engagement and sought to relaunch “Black Shabu soup,” which had previously achieved the highest sales, to entice customers to return while simultaneously boosting restaurant sales.
Our strategy involved combining gamification and Augmented Reality (AR) to enhance shabu engagement. Users interacted with the shabu pot through their mobile devices – their goal was to swiftly select and place the correct ingredients into the pot to receive exciting rewards. Moreover, players received coupons as rewards for their participation, which they could redeem during their next visit.
The game improved in-restaurant dining and attracted potential customers passing by, enriching the overall experience and gathering valuable data for future marketing.
Game participation 1,551,452 times with 32,107 users across Thailand