MICE
BACKGROUND :
MICE Intelligence Center holds a significant role in supporting the advancement of MICE stakeholders across all sectors. To achieve this, they have devised a comprehensive plan to provide industry professionals with a profound understanding of MICE Maga Trends. This objective will be accomplished through LIVE and Podcasts, allowing for the effective dissemination of valuable insights and knowledge to the MICE business community.
STRATEGY :
The MICE Intelligence Center plans to introduce the MICE Maga Trends through a Pre-LIVE format, titled " รู้ MICE ว่า (MICE Insights Revealed.) " Esteemed speakers will be invited to participate in interviews, covering different aspects of the MICE Maga Trends in each session.
“ For example, we have Mr. Tab Rawis, the Brand Manager of Sri Chan, who will graciously share insightful narratives on fostering personal development and team building to propel businesses towards success. Furthermore, we have Mrs. Suphajee Suthumpun, the Chief Executive Officer of Dusit Thani Group (Public Company Limited), who will offer her profound perspectives on seizing entrepreneurial opportunities for survival and growth. These distinguished individuals will also partake in a podcast series titled " MaxiMICE Series : Empowering Thai Events for a Promising Future," comprising six episodes,presented in collaboration with Mission to the Moon.”
RESULT :
MICE Intelligence Website has witnessed a significant registration of over 500 users, indicating the strong interest and engagement of individuals in becoming members of the platform. The podcast series has garnered an impressive listenership, with over 5,000 episodes accessed, showcasing the popularity and appeal of the content among the audience. Furthermore, the live sessions haveattracted a substantial viewership, with over 1,000 instances of participation, demonstrating the active involvement and interest of attendees in the interactive sessions.
