Meiji
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High-Performance Communication Consultancy
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Social & Content Marketing Solution
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Media PlaningAnd Buying
STRATEGY & IDEA
Do the Data Recruitment by using digital campaign that lead to the microsite. We could track and collect the users data from the questionairs. And the result of the data we do the data analytic (to analyze the real heavy customer’s data for the CRM in the next phase.
BACKGROUND
The Clients would like to do CRM to their heavy customers data
CHALLENGE
Who is the real fan of Yoghurt Meiji Bulgaria? Their consumer buy products at store i.e. 7-Eleven & then walk away. Who are they? Client wants to know them indepth & collect their data to improve their products & services.
RESULT
Client will use this campaign as a prototype for Phase 2 & to develop big CRM platform in the future & apply this mechanic to all Meiji products.
