Mead Johnsons
Enfa A+ 360 Genius Tracker
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High-Performance Communication Consultancy
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Social & Content Marketing Solution
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Media PlaningAnd Buying
CHALLENGE
Nowadays, it’s not enough for children to have only academic intelligence. Enfa wants Thai kids to be a genius as Holistic Brain Development: I Intellectual / M Motor skill / C Communication / E Emotion. How can we communicate to Thai parents and to remember those things,as well as create an engagement?
INSIGHT
Thai parents tend to compare the development of their child to others. Many parents are overcoming anxious and visit doctors since they are unsure about child’s development progress.
IDEA
Therefore, we create “360 Genius Tracker”, first Thai application for parents to measure children’s 360* well-rounded development from day one pregnant to 3 years old.
Most importantly, parents trust in 360 Genius Tracker, which can be a development measure tool for their families and Enfa becomes the ultimate first brand in parents’ hearts.
Parents can receive a personal consultation for expertsand are further discussion through live chats.
For long-term engagement by collecting badges to redeem Enfa gifts and get a discount for products.
360 Genius Tracker can be used from every platform to respond parents’ modern lifestyle.
EDM system is employed to remind mothers to check by monthly.
