BACKGROUND
CSR ONLINE ACTIVITY VIA FACEBOOK 7-ELEVEN Consider about Enduring “Gratitude” between teacher & student to arouse their relationships & provoke them to reminisce of student experiences with their teachers.
CHALLENGE
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How to create truly brand love from customers in long term & let them share story organically.
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How to create CSR to support teachers nationwide & make them proud to be a teacher.
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How to make brand 7-Eleven own Teacher’s day.
BACKGROUND
Utilized online VDO based on true story teacher “KruKhem” (Emotional Story) as out main element of this campaign align with online activity to help draw traffic to online activity. Capture the attention of mass audience by using & buzz Story Telling of The Broken Rice Story to gain attention.
VDO views above 29,876,497
VDO Engagement above 799,719
Online Campaign Engagement 173,877
Online Campaign Participants 661
