RESULT
Trade volume reach 23 million USD / Day
(770 million THB / Day)
BACKGROUND
Zipmex is the investment platform for cryptocurrency. They already opened the platform in many different markets in asia - Hong Kong, Singapore, Indonesia, Australia, etc.
CHALLENGE
The adoption of cryptocurrency is significantly low in Thailand. People fear about it and do not understand it thoroughly. Therefore there is countless misleading information in the digital space that prevent people to
enter cryptocurrency market.
STRATEGY
We need to build the credibility of the brand and familiarize cryptocurrency with FOMO based strategy. In the beginning we build the trust by implementing person marketing to establish trustworthiness to counter those fears. Then we bombarded our platform with famous influencer in the financial area to prove our platformand created FOMO effect at the same time to acquire users.
