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Within 30 days after launching the campaign, SCBLIFE gained 105,728 e-mail registrations value up to 18.5 million baht and received a return on investment over 217%. Moreover, the video clips became a phenomenon as it hit the core insight of the audience “You never know when bad thing will happen. With this impactful result, SCB Bank also decided to feature the campaign at their 1,200 branches nationwide as an always on video.
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