Central Pattana aims to create a unique Valentine's Day experience at Central World, focusing on the cherished tradition of expressing love and devotion at the Trimurati. And what to do to give Central customers a new experience? and have the opportunity to pay homage to Trimurati
STRATEGY & IDEA :
Introducing VR to simulate the act of paying homage as if in the actual location, allowing customers to feel as though they are standing in front of Trimurati at Central World. This simulation will replicate the authentic method of paying homage, enabling customers to physically reach out and touch offerings and sacred symbols using Oculus VR technology. This experience will be available at five Central branches: Central Westgate, Central Chiangmai, Central Khon Kean, Central Chonburi, and Central Hatyai, for a duration of 15 days.
Over KPI 30.2%