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TESCO LOTUS

Mobile Application 

  • High-Performance Communication Consultancy

  • Social & Content Marketing Solution

  • Media PlaningAnd Buying

CHALLENGE

To launch a new mobile Application and make it a long-term CRM Platforn that drive frequency of visit among the core target.

STRATEGY & IDEA

Develop the 1st Mobile CRM Platform with e-coupon feature to switch consumer from offline coupon inpress ad to mobile e-coupon and reduce big advertising cost.Also collect individual consumer’s shopping behavior and push specific promotion based on their recent purchase.

RESULT

Over 350,000+ downloads within a month and become No.1 Download App in both Appstore and Playstore.

“Drive more sales and collect individual purchase behaviour for further targeted 1-to-1 promotion”

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  • 12073159119504