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Krungsri Finnovate

BACKGROUND :

Krungsri Finnovate aims to increase awareness of FinTech-related activities and core mission among investors and startups, and create more engagement on social media under the concept of "Growing Together".

DISCOVERY :

MCFIVA conducted a market overview and discovered that competitors in the industry emphasizes role as a provider, educator or trendsetter. We think that Krungsri Finnovate able to communicate in differentiation concept from others brand.

STRATEGY :

Communicate through the concept "HIGHWAY TO PIVOT YOUR INVESTMENT GOALS" to create differentiation by :

• Establishing a page persona as the "Highway to Success" through a character who works smart, but not hard.

• Using a content strategy to present content in a shortcut format to success for the target audience, based on insights from investors and startups.

• Establishing content pillars through 4 areas :

        • Highway of Incubation : Short-cut incubation for startups.

        • Highway of Initiation : Collaborative business development through short-cuts.

        • Highway of Investment : Short-cut of funds selection for investors.

        • Highway of First Mover : Updating new tech trends from around the world.

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