Krungsri Finnovate
BACKGROUND :
Krungsri Finnovate aims to increase awareness of FinTech-related activities and core mission among investors and startups, and create more engagement on social media under the concept of "Growing Together".
DISCOVERY :
MCFIVA conducted a market overview and discovered that competitors in the industry emphasizes role as a provider, educator or trendsetter. We think that Krungsri Finnovate able to communicate in differentiation concept from others brand.
STRATEGY :
Communicate through the concept "HIGHWAY TO PIVOT YOUR INVESTMENT GOALS" to create differentiation by :
• Establishing a page persona as the "Highway to Success" through a character who works smart, but not hard.
• Using a content strategy to present content in a shortcut format to success for the target audience, based on insights from investors and startups.
• Establishing content pillars through 4 areas :
• Highway of Incubation : Short-cut incubation for startups.
• Highway of Initiation : Collaborative business development through short-cuts.
• Highway of Investment : Short-cut of funds selection for investors.
• Highway of First Mover : Updating new tech trends from around the world.
