2022 POWER OF THE TIGER
BACKGROUND
Central Pattana was looking to hold the event on Chinese new year to attached users to the mall. The requirement from them was to create the event that integrate with innovation and uplift in mall experience to the next level.
STRATEGY & IDEA
From the requirement, Mcfiva proposed the gamification idea to visualize Year of tiger via virtual reality innovation. Users who attended the activity will win a discount coupon to use within all store in the mall. Moreover we also create landing page for this event to let users out of the mall have a chance to engage with the event as well.
RESULT
After the campaign period, there was 2,249,513 scan times with share via social at 2.6 Miliion shares and 3.5 million time of coupon usage.
