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BACKGROUND

There is similar snack with Carada on the shelf called Cocori and Cocori packaing are very similar with Carada which makes consumer confusing and pick up the wrong snack brand. This situation have decrease Carada sale volume in the market. And client need to remind consumer along the year with limited budget.

SOLUTION

We create #อย่าหยิบผิด campaign to warning consumer and register consumer mind that they need to look at brand on the package carefully before pick up snack by use influencer stir talk on social media and create content parallel with campaign along the year.

RESULT

- We got a lots of positive comments and cheer up product quality from    real customer in influencer’s post - High complete view about 80% on both Facebook and Youtube

- We reach over 4M people and got engagement rate about 30% which higher than the norm.

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