case_7_01.jpg

7-Eleven

Egg-Campaign

  • High-Performance Communication Consultancy

  • Social & Content Marketing Solution

  • Media PlaningAnd Buying

BACKGROUND

With the most various kind of egg products 7-Eleven they intend to create market dominance in the best EGG/Ready to eat product segment.

CHALLENGE

How to create top-of-mind product, preference & conquest customers from other segment among other competitors and establish 7-Eleven Egg/Ready to Eat as the leader in EGG category. Think about EGG (rush-hour, no time, lazy to crack & peel, hard to control temperature) Think about 7-Eleven.  

STRATEGY & IDEA

Utilized online Kids VDO x 11 as our main element of this campaign align with online activity to help draw traffic to online activity & capture the attention of mass audience & trigger consumers by using kid influencers mix & match Egg with various kind of 7-Eleven food products & make it looks delicious.

ONLINE ACTIVITY

Motivate consumer to purchase RTE EGG for joining campaign (generate lead and drive to sale) Create online users to generate new content

Mechanic : send us yours new creative menu with the theme x 3 we define + offering incentives (different theme weekly)

case_7-11_EGG_07.jpg
12067645390080.png
12002311061896.png
  • 12073159119504