7-Eleven
Egg-Campaign
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High-Performance Communication Consultancy
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Social & Content Marketing Solution
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Media PlaningAnd Buying
BACKGROUND
With the most various kind of egg products 7-Eleven they intend to create market dominance in the best EGG/Ready to eat product segment.
CHALLENGE
How to create top-of-mind product, preference & conquest customers from other segment among other competitors and establish 7-Eleven Egg/Ready to Eat as the leader in EGG category. Think about EGG (rush-hour, no time, lazy to crack & peel, hard to control temperature) Think about 7-Eleven.
STRATEGY & IDEA
Utilized online Kids VDO x 11 as our main element of this campaign align with online activity to help draw traffic to online activity & capture the attention of mass audience & trigger consumers by using kid influencers mix & match Egg with various kind of 7-Eleven food products & make it looks delicious.
ONLINE ACTIVITY
Motivate consumer to purchase RTE EGG for joining campaign (generate lead and drive to sale) Create online users to generate new content
Mechanic : send us yours new creative menu with the theme x 3 we define + offering incentives (different theme weekly)
